When a real estate agent quotes a fee, the conversation almost always collapses into a single number - the percentage. Two per cent. Two and a half. Occasionally less, occasionally more. The vendor hears the number, compares it mentally to what other agents have quoted, and makes a judgement about w

How much does clutter actually affect a sale? More than most sellers expect - and in ways that go well beyond appearances.Buyers are not looking at a property with imagination switched on. They are assessing what is in front of them - and clutter changes what they see.Less is not a d

Picture a buyer pulling up outside a property on a Saturday morning. They have already seen twelve photos online. They have driven past once during the week. Now they are here, and they have roughly twenty minutes to decide whether this place is worth serious consideration.The sequence of wh

The common assumption is that buyers approach a property inspection logically. The expectation is that buyers assess a property on its merits and make a rational choice.The reality is quite different.The first thing buyers bring to an inspection is not a checklist - it is a feeling.

A property campaign in Gawler lives or dies on whether the marketing reaches the people most likely to pay the most for it. Price, presentation andagent skill all matter. But if the marketing reach is too narrow to generate genuine competition, none of those other elements can